10 Simple Copywriting Tips for Solopreneurs to Sell More

Solopreneurs write a lot.

Landing pages, marketing emails, documentation, and blog articles. Their businesses depend on great copywriting. The better they write, the more they sell.

And today, I will share 10 extremely simple copywriting tips to improve your writing. And not just fancy writing. Writing that sells your product.

Focus on one idea 💡

Want to make your copy easier to understand? Develop one idea per time.

If your landing page is about "growing sales", don't confuse your readers with "automating processes" or "reducing costs". Pick one idea and stick to it. This way, more users will connect with your positioning.

And don't stop on the copy level. Your paragraphs should focus on one sub-idea too. In our example, the first paragraph should be only about "increasing the Conversion Rate to get more sales" and the second should be only about "creating an upsell product to increase the Lifetime Value". Perfect structure.

Use your audiences' language 👅

People want to buy from businesses that get them. And the easiest way to achieve it is to leverage words your customers use daily.

If you are selling to Twitter Ghostwriters, don't say, "I will teach you how to write great personal messages". Instead, say, "I will teach you how to DM your prospects to get booked meetings". This simple change makes you more human to users.

But using jargon is tricky. Use abbreviations or technical terms only when you are 100% sure that your users know them. Otherwise, you will just confuse your audience. And confused people don't buy a lot.

Make your copy skimmable 👀

"Make your copy short" is terrible advice. Because as long as you share value, the copy length doesn't matter. Sometimes a 200-word landing page is too much and sometimes, a 1000-word email is just perfect.

But there is a but. Your copy should always be skimmable. Because users don't read it as carefully as you do. They scan.

So leverage headings, lists, images, quotes, and other formats. Make it easier to get the big idea of your copy. And users will pay you back with attention.

Embed relevant emotions 🥰

Different emotions can change your ideas upside down.

Let's say you are building a fitness product. And your positioning is "get a 6-pack in 6 weeks without hitting the gym". Solid one.

If you pick "challenging" as an emotion, you will target high-performers who want to suffer to get the best results. If you pick "empowering" as an emotion, you will target newcomers who want to build the habit of working out. Two different approaches, but both can work.

Define the right emotion that is aligned with your target audience. And use it to achieve the same aftertaste with your copy.  

Drop the "If then" structure 👑

"If you want to grow faster, then you need my secret framework" is a weak sentence. It gives the vibe of the Founder who is not confident in their product.

Here is a simple but powerful change. Drop the "If then" structure and use the "Get X with" structure. Way more confident.

The result — "Grow faster with my secret framework". Short, sharp, and convincing.

Limit lists to 4 elements 🛒

You have a lot to say. But your users don't need all information you have.

This is especially true for lists of features and pricing conditions. You might have the desire to list every possible use case and detail. But doing so will only reduce the amount of information your users perceive.

People can effectively remember 3-4 new ideas. Limit your lists to this number. You will say less but be heard more.

Drop the exclamation point 🤬

Do you want to highlight the sentence to make it more vivid?

Amazing. Use powerful adjectives and verbs. Paint a picture in your customers' minds.

And forget about exclamation points. Because no one will connect with your idea just because you shouted it.

Use "you" and "your" more 🫵

It's easy to create a landing page around your product. It's harder to make people care about it.

But here is a quick win — change your copy from product-centered copy to customer-centered. How? Use more "you" and "your".

For example, not "my feature" but "your value from this feature". Speak directly to your readers, and they will listen to you closely.

Drop the "very" 🥱

If you are not a Native English Speaker (like myself), you probably struggle with finding the proper adjective. Especially when you want to make it superlative.

The quick solution — use "very". For example, very hard, very interesting, and very boring. But this makes your copy amateurish.

A better solution — use the proper superlative adjective. Not "very hard", but "backbreaking", not "very boring" but "tedious". A simple change to make your copy better.

Don't know which adjective to use? Check this free tool to find it.

It's not just super cool. It's neat.

Show, don't tell 🎁

And finally, here is a non-copywriting tip to make your copywriting better.

Sometimes it's better to show one picture than to write four paragraphs of text. People scan visuals faster and connect with them deeper.

Don't hide your product behind the copy — spotlight it with stunning visuals.

Conclusion

Copywriting feels overwhelming.

You try to write as you speak and, as a result, get zero sales. People forget what you said the minute they close your landing page or marketing email. It shouldn't be this way.

These 10 tips are simple. Sometimes even too simple. And this is the best part because you can actually implement them today.