Being a Solopreneur is hard. You need to be a Jack of all trades ... and master of everything.
The good news is that you don't need to be a designer, programmer, marketer, or finance expert. What you need is a diverse set of soft skills to run your business effectively.
Here are 10 essential skills for solopreneurs to succeed in 2023:
1. Problem-solving 💡
Problem-solving is the most important skill for solopreneurs. It's not only about solving problems that appear daily, but also about the mindset.
As a solopreneur, you should always compare effort vs impact. Mastering this skill is essential for long-term success and growth. Here's an example:
❌ I need to learn to code or hire a developer to make a website.
✅ I can use no-code builders to make a website in one day by myself.
2. Building a personal brand 🐣
Audience building is not an option for Solopreneurs. It’s a must-have
You compete with corporations or VC-backed startups that have huge marketing budgets. That's why you should stand out.
People are not just buying your product. They buy your product AND your story.
3. Multi-tasking and setting up priorities 🎯
This skill allows you to effectively manage time and resources while combining multiple responsibilities.
As a solopreneur, it is essential to prioritize tasks and focus on the most important ones first to ensure that deadlines are met, and goals are achieved.
Yes, there will always be an endless tasks backlog and a lot of shiny objects around. One of the common options to prioritize backlog is using the ICE score method. Check it out in MakerBox Frameworks collection.
4. Networking and relationship building 🤝
This skill is always a win. You can connect with your potential clients, business partners, or industry leaders.
By networking and building relationships, solopreneurs can learn about potential business opportunities: new projects, partnerships, or collaborations, that can help them grow.
Networking always adds visibility and credibility, which also helps to grow a personal brand.
5. Flexibility and adaptability 🦎
In 2023, everything changes extremely fast. One day, the hot topic is AI avatars, the other day - ChatGPT, and the next day Twitter has an algorithms twist. All these changes can influence your business.
Being able to adapt to new situations and pivot business strategy helps to stay competitive and take advantage of new opportunities.
Also, sometimes there're changes that push your business to survival mode. Responding quickly allows to recover quickly and move forward.
6. Storytelling 🗣
It's a well-known fact that when we’re under the influence of a good story, we are more connected and empathetic (and therefore easier to persuade).
As a solopreneur, you can use storytelling on your landing page, articles, and personal brand growth. A good story sells much better than a salesy post.
7. Self-discipline 🧩
You are your own boss. It's both beautiful and terrifying. One day your motivation skyrockets and you close task by task. The other day, you're procrastinating even the easiest 5 minutes task.
That's the true struggle.
To keep discipline, you can share your wins and losses in a daily or weekly format. #buildinpublic on Twitter or join solopreneurs communities.
Here're 7 ways to get feedback and share progress with others:
8. Copywriting ✍️
The ability to write persuasive and engaging copy is essential for anyone, not only solopreneurs. If you want to be recognizable, you should come up with your own writing style.
A well-written copy can help to grab the attention of the audience and convey the unique selling points of the product or service. Copywriting is used in all forms of marketing: converting landing page, social media, email marketing, and even in a sales pitch.
Overall, copywriting is an essential skill for any solopreneur looking to effectively market and grow their business.
9. Creativity 🎨
Thinking out of the box allows to come up with new and innovative solutions. That's what helps you stand out from big players in the industry.
It can also help in developing a unique brand identity, messaging, and marketing strategy. Feel free to come up with crazy ideas, they have the potential to be viral!
Always remember that no limitations is your biggest advantage.
10. Understanding your target audience 🎰
Knowing what your customers want and need will help you create products and services that resonate with them. You can't build a needed product without a proper understanding of your target audience.
That's why you should always invest time in audience research. Talk with your potential customers and clients regularly. Gain insights. Improve your product. That's how a healthy development cycle works.
In this article, we've highlighted the top 10 skills that solopreneurs should focus on in 2023.
From building a strong personal brand to understanding your target audience, mastering these skills will help you stay ahead of the curve and position your business for success.
Knowing where to start is the hardest part. That's why we collected 100 marketing tasks for Solopreneurs. Grow your personal brand, master storytelling, and deep dive into your audience research with our step-by-step guides for solopreneurs.