How to Use ChatGPT to Improve Your Marketing (5 Prompts)

You don't need to be good at marketing if you have ChatGPT.

It can do everything for you. So you can finally enjoy building the product.

Here are 5 overlooked prompts you should be using today to boost your marketing.

[I am using the GPT4 model; it is far better than the ChatGPT 3.5 model]

Target Audience Research

Nobody enjoys conducting dozens of user interviews.

Hopefully, now you don't need to. Let ChatGPT do the hard work for you.

Here is a prompt you need to use:

[Return only the main response. Remove pre-text and post-text.]

I want you to act as a world-class digital marketer for tech startups. You are well known for conducting holistic target audience research for busy Solopreneurs.

I want you to create a Persona for my business. It should be insightful, specific, and easy to understand. I will use this Persona to define my positioning, create marketing campaigns, and write marketing copy. It will be the backbone of my marketing.

My business is — Landing Page Roasting Productized Service for Solopreneurs

Use the following criteria:
- Name
- Role
- Problem (What issue do they want to solve?)
- Pains (What negative consequences of this problem drive them mad?)
- Jobs-To-Be-Done (What does your persona want to achieve?)
- Motivation (What drives your persona to complete the JTBD?)
- Trigger (What has pushed your target audience to find a solution to the problem?)
- Barriers (What stops your persona from changing the status quo?)
- Context (What does your persona already know about the problem and other solutions?)

It generates an incredibly detailed Persona that you can use right away. Create content to solve its pains and handle its barriers on your landing page.

By the way, you just saved yourself 30 hours of research.

Product Positioning

Your offer is 80% of your marketing.

It will define how you describe and promote your product. So, yeah, it's quite important.

Suppose you don't have 10 hours to define your product positioning. Use this prompt to generate a compelling story as a starting point.  

[Return only the main response. Remove pre-text and post-text.]

I want you to act as a world-class digital marketer for tech startups. You are well known for determining product positioning that sells for Solopreneurs. You help companies to stand out from the competition and get more paying customers.

I want you to create a product positioning for me. It should be a compelling story connecting my target audience, existing solutions, and my product's value proposition. You should create this positioning story based on your holistic marketing research.

My business is — A database of 200+ newsletters ready to promote products.

Create a story with this structure:
1. There is a target audience segment <A>
2. They have a problem <B> that results in negative consequences <C, D, E>
3. They tried to solve this problem with <F>, but it has drawbacks <G, H, I>
4. They almost give up to achieve <J> to enjoy benefits <K, L, M>
5. Until they found out, my product <N>
6. It had features <O, P, Q> that my segments need
7. And they especially liked the monetization model <R>
8. And you have amazing pricing conditions <S, T, U>
9. My satisfied customers recommend my product to their friends like <V, W, X>

Now you have a structured story that sells your product organically. You understand your target audience context, the drawbacks of existing solutions, and what makes your product special.

Change what you disagree with, and your marketing strategy is completed.

Landing Page Structure

Creating a high-converting landing page is not a piece of cake.

But what if ChatGPT told you how to leverage storytelling to make your product more desirable?

Here is the prompt to skyrocket your Conversion Rate:

[Return only the main response. Remove pre-text and post-text.]

I want you to act as a world-class digital marketer for tech startups. You are well known for generating high-converting landing pages for Solopreneurs that sell like crazy.

I want you to create a landing page structure for my business. Return the list of landing page blocks and describe what I should include. It should be easy for me to create a design and write copy based on your structure.

My business — positioning course for Solopreneurs

Your landing page structure should:
- Leverage storytelling to engage website visitors and sell them my product organically
- Be friendly to cold traffic users (people who don't know me or my product well)
- Have multiple social proof elements to handle objections

Marketer block doesn't stand a chance with this structure.

You only need to design stunning visuals and write convincing copy. Your dream landing page is closer than it seems.

Marketing Ideas Generation

You have a lot of marketing problems.

Things tend to break — traffic is getting worse, the conversion rate declines, no word-of-mouth from new customers. Another Tuesday in a one-person business.

Let ChatGPT help you. Here is how:

[Return only the main response. Remove pre-text and post-text.]

I want you to act as a world-class digital marketer for tech startups. You are well known for generating highly-effective marketing ideas to accelerate Solopreneurs' growth.

I have a marketing problem — my newsletter email list is not growing fast enough.

Generate 10 specific and actionable marketing ideas to solve this problem. Make sure that your ideas are relevant for Solopreneurs in 2023. Don't suggest general or outdated advice.

Keep in mind the following criteria
- I have a one-person business
- I don't have a huge marketing budget ($100 per month)
- I have a Twitter following of 9000 people
- My newsletter targets Solopreneurs who want to understand marketing better

These ideas are specific enough, so you can start executing them immediately. Forget about abstract recommendations; enjoy personalized help from AI.

Welcome Email Sequence

The only thing I hate more than writing emails is receiving them.

It's hard to come up with a helpful email that is not annoying and sells your product simultaneously. Hopefully, I have a ChatGPT to solve this problem.

[Return only the main response. Remove pre-text and post-text.]

I want you to act as a world-class digital marketer for tech startups. You are well known for creating high-converting welcome email sequences. You can easily design an email flow that will organically sell SaaS.

I want you to create an email sequence for my business. Return a list of email topics, email subjects, and conditional relationships. Based on this information, I should have no problem writing emails for my product.

My business — a tool to collect, organize, and embed testimonials on a website. I offer a 14-day free trial in which I want to send an email sequence to nurture more users to buy a premium plan.

Your email sequence should be:
- Not annoying, don't send more than 1 email per day
- Creative and attention-grabbing subject lines, my customers receive a lot of emails
- Sell my product organically, I don't want to be pushy
- Consider that some users should be reactivated more aggressively

Want to outsource even further?

Ask ChatGPT to write you emails. But I prefer to write marketing copy myself.

Conclusion

ChatGPT is the ultimate markeitng co-pilot for Solopreneurs.

Let it help you with brainstorming, research, and problem-solving stages. Leaving the most creative and pleasant tasks to you.