32 Free Marketing Tools for Startup Founders in 2023

Marketing is time-consuming. So picking the right tools can save you 10+ hours weekly. Get 30 of them for free in this article.

32 Free Marketing Tools for Startup Founders in 2023
32 Free Marketing Tools for Startups in 2023

If you want to grow your startup, you need to market it. Everyone knows it.

But there are so many marketing ideas and go-to-market strategies. It's easy to get lost and spend too much time on manual work.

We want to save you these precious hours. That's why we collected 32 marketing tools with great free plans. They cover each marketing aspect:

  • Content Marketing
  • Ads
  • Growth
  • Conversion
  • SEO
  • Cold Outreach
  • Research
  • Audience Building

Content Marketing

Content Marketing Tools
Content Marketing Tools

1) Hemingway App

The Hemingway App is an editor that highlights and corrects grammar, fluency, and sentence structure in order to help your writing read and look better.

2) Headline Analyzer

The Headline Analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.

3) Attract.io

Attract is a free tool that helps you find the right lead magnet idea and then create it in minutes.

4) Ghost

Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content.


Ads Tools
Ads Tools

5) Facebook Ads Library

The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Meta technologies.

6) Canva

Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

7) Heepsy

Find influencers in seconds. Instant access to Instagram and Youtube influencers by location and category. Analyze their audience and contact them.

8) Reddit Ads

Use Reddit Ads to find your people where they find community. Although ads are paid, you can build your social presence on Reddit for free.


Growth Tools
Growth Tools

9) GoViral

GoViral is a free tool for building referral campaigns that get people to share your site, content, or promos so you can generate high-quality traffic fast.

10) AppSumo

AppSumo is a daily deals website for digitally distributed goods and online services.

11) Arcade

Create interactive product demos in minutes and turn all users into power users.

12) Addthis

Share buttons, targeting tools and content recommendations help you get more likes, shares and followers and keep them coming back.


Conversion Tools
Conversion Tools

13) Hellobar

Hellobar is a WordPress plugin for getting Facebook likes. Easily Convert More Visitors Into Customers.

14) Senja

Senja makes it easy for your happy customers to leave you a video or text testimonial.

15) ParityDeals

Price Smarter, Sell bigger! Optimize your product pricing across countries to maximize revenue.

16) Videoask

Record your question/s, share your link. Easy and done. Use conditional logic, multiple response options (video, audio, text, etc.) and contact forms


SEO tools
SEO tools

17) Netpeak Spider

Netpeak Spider and Checker analyze competitors and their activities across the web.

18) Keywords Everywhere

Keywords Everywhere allows access to keyword metrics for any list of keywords and lets you download the list in Excel, CSV, or PDF file formats.

19) Ahrefs Webmaster

Improve your website's SEO performance and get more traffic from search. Free for website owners.

20) Sitechecker

Sitechecker analyzes your search performance every day and updates your to-do list based on changes happening in terms of your web content and site rankings.

Cold Outreach

Cold Outreach tools
Cold Outreach tools

21) Omni.us

Create and implement an Omni Channel outreach system that generates more sales from hard-to-reach prospects.

22) Zero Bounce

Zero Bounce is an email validation service and deliverability toolkit.

23) Apollo.io

Search, engage and convert over 250 million contacts at over 60 million companies with Apollo’s sales intelligence and engagement platform.

24) Leadshark

Leadshark is the #1 Lead Generation community platform for unlocking new target markets and closing more revenue.


Research tools
Research tools

25) SparkToro

SparkToro is an audience research tool that shows the websites your customers visit, social accounts they follow, hashtags they use, and more.

26) Google Trends

Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages.

27) Answer Socrates

Discover the questions people are asking on Google about almost any topic, for free.

28) Glimps

Glim offers a unique Deep Learning technology designed to read and understand the elements that compose a binary.

Audience Building

Audience Building tools
Audience Building tools

29) Black Magic

A Twitter tool that unlocks insights you never knew about. Manage engagements at scale. Understand your audience.

30) Convert Kit

ConvertKit is the go-to marketing hub for creators that helps you grow and monetize your audience with ease.

31) Typeshare

Templates so you never stare at a blank page again. One-click publishing to millions of readers. Analytics to track performance.

32) Engagement Builder

Engagement Builder is a social management tool that helps you grow your audience and your business while saving time and increasing productivity.

Get our playbook, "1000 Twitter followers in 50 days" for free


Marketing is essential to growing your product. The good news is that in 2023 even non-marketers can market their products with the help of tools.

Even though the tools cost a lot, they often offer great free plans for small businesses. So, always start lean — you will have time to overcomplicate it in the future.