Ultimate Marketing Audit Checklist for Solopreneurs

We've performed dozens of marketing audits for Solopreneurs.

And every time, we ask the same questions.

Not because we are lazy. But because these questions tell us everything we need to know about the new business.

You can do it too. Here is a 35-question checklist that we are currently using.

Positioning

Start with analyzing how good your offer is.

• Do you have a clear value proposition for potential customers?
• Do you understand what target audience segment has the best fit with your product?
• Do you have one competitor-nemesis to "fight" in your marketing?
• Do you have a clear answer on how your product is different from similar solutions?
• Does your brand have a consistent Tone of Voice?
• Do you actively use storytelling to present your product?
• Is your market growing?
• Do you leverage market trends that impact your audience and competitors?

Marketing Funnel

Check how good you convert the attention to money.

• Do you have 1-3 acquisition channels that bring consistent traffic?
• Do you have acquisition channels (for example, SEO) that require long-term efforts?
• Do you have 3-5 activation moments to communicate your product's value?
• Do you have reactivation content for the undecided users?
• Does your landing page have a sufficient Conversion Rate?
• Do you have a growing email list?
• Do you have multiple offers for different budgets and use cases?
• Do you actively nudge users to complete your CTA?
• Do you actively nudge users to return to your product daily / actively?
• Do you actively nudge users to recommend your product?

Personal Brand

Audience building is not a choice for Solopreneurs.

• Do you have a clear personal positioning for yourself?
• Do you focus on a limited number of content topics to get remembered?
• Do you have 1-2 algorithmic social media channels (Twitter, TikTok, LinkedIn) to gain followers?
• Do you have a platform (Podcast, YouTube, Newsletter) for long-format content?
• Do you regularly jump on the podcast or give interviews?
• Do you consistently promote your product to your followers?

Operations

Estimate how effectively you complete marketing tasks,

• Do you regularly talk to your target audience to get marketing insights?
• Do you have key marketing metrics to focus on?
• Do you have a marketing budget for paid advertising?
• Do you have a backlog of marketing ideas for your business?
• Do you leverage partnership marketing to grow your business?
• Do you constantly get honest feedback about your business?
• Do you have concise and structured documentation about your marketing?
• Do you leverage testimonials and case studies from your customers?
• Do people enjoy using your product?

Results

Two most important questions.

• Is your business profitable?
• Do you enjoy doing marketing?

Next steps

1. Answer all questions with "yes" or "no"
2. Don't spend time improving "yes" answers
3. Prioritize areas with the most "no" answers
4. Pick 3 tasks for your next marketing week and fix it
5. Repeat until the "Results" block is positive

Conclusion

You don't need a marketing coach to start.

You can do it yourself for free. With only one condition — answer tough questions and be ready to fix broken things.